Chilly Heat

CHILLY HEAT  Even as a sample of vanadium oxide heated up (left to right), the infrared light it emitted made the sample appear to cool down. Red normally represents hot materials and blue cold.

It’s a thermodynamic Houdini: the first material that appears to get colder as it heats up. Because of the unusual way the material interacts with infrared light, the finding, which appears October 21 in Physical Review X, could lead to camouflage against heat-sensing cameras and to efficient heating and cooling devices.
Physics textbooks explain that the hotter a body gets, the more light it radiates. This principle allows soldiers with infrared goggles to ferret out enemies even in total darkness.
But scientists are starting to learn how to design materials that do not always radiate more as they warm. To do this, researchers often try to find materials that naturally change the way they interact with light or electricity at certain temperatures. The compound vanadium dioxide makes such a transition around 70^o Celsius, switching abruptly from being an electrical insulator to a conductor.
Mikhail Kats, a graduate student at Harvard University, wondered how vanadium dioxide would interact with light above its transition temperature. So Kats and his colleagues deposited a 150-nanometer-thick layer of vanadium dioxide onto a wafer of sapphire.
Then the researchers heated the vanadium dioxide-sapphire sample and, with an infrared camera, measured how much infrared light the sample emitted as it warmed. The color gradually shifted from blue to red as the sample's temperature increased from 60^o to 74^o, as is typical for a warming object. But then something strange happened: Even though the sample’s temperature continued to rise up to 100^o, the camera readout returned to an icy blue and stayed there.
“We saw this really dramatic effect,” Kats says. “You have an object that at 90^o looks the same as at 50^o.”
Because the material effectively conceals its temperature, it could allow soldiers and military aircraft to evade thermal sensors, Kats and his colleagues think. Such a material could also allow heaters to maintain a constant temperature by emitting less radiation in cold conditions and more in hot conditions. Kats says such technology could conserve energy on space satellites, which control their temperature solely through absorbing and radiating light.
The researchers also want to know how vanadium dioxide rearranges its internal structure as it warms to create its unusual interactions with light and electricity. Kats and his colleagues hope that understanding the fine-scale structure of vanadium dioxide will help them control how it radiates light.
Potential insights into how such “natural metamaterials” work excites Daniel Wasserman, an electrical engineer at the University of Illinois at Urbana-Champaign. "It's a very clever paper," he says. “It opens the door to some really interesting physics.”

All Credit goes to:
https://www.sciencenews.org/article/material-looks-cool-while-heating

5 Tips for Small Business

Only five out of 10 small businesses (companies with less than 500 employees) such as Jeff Asherbranner's will survive to see their fifth birthday, according to the Small Business Administration. Successful entrepreneurs that make it to that milestone will have most likely done so because of their ability to apply the following key strategies to their businesses.
No matter what the industry, these traits are typically found in small businesses that survive and thrive beyond their fifth anniversary. As you review these, think about small businesses like Jeff Asherbranner-Sales Consulting in Redlands, CA and what they could do to improve.

1. Adapt & Innovate

As time goes on, the world changes. Technology improves. Laws are amended or new ones created. New productivity improvements, such as widespread prevalence of smart phones, affect not only the communications of a business but can also affect how its product is consumed.
“Uncertainty” is the new buzzword that you hear repeatedly amidst our tumultuous political and economic climate.
With constant fluctuation, the only way a business can survive is by adapting to the new world and consistently tweaking their products and services.
Just take a look at the evolution of cell phones throughout the previous three decades for a visual. As technology improved, lifestyles changed and business operations transformed, so did the products that cell phone manufacturers produced.
What happens when a company doesn’t change? Ask Kodak, once a market share leader of photographic film sales and now not even a blimp on the digital camera scene. If you aren’t adapting to your customers, your competitors will – just ask Kodak.
While successful entrepreneurs adapt their companies’ product/service offerings, some do so without a dedicated research and development department. These business owners don’t do it alone, though. Often, these bosses empower their employees across all departments, which can result in suggestions to improve efficiency or boost results.
After all, who is better qualified to identify everyday problems than those that are on the ground every day?

2. Stay Connected With the Customer

Successful entrepreneurs know that they cannot invent the next big thing or improve their products or services by living only in their world – they must stay attuned to customer feedback and needs, continuously looking for opportunities to improve their services.
This point goes hand in hand with innovating because solving problems for customers is never complete. There will always be room for improvement or the development of new products or services entirely, since change is constant.
Staying connected with customers involves not only listening to client feedback but also applying critical thinking skills that can help businesses anticipate future needs.
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new,” Apple co-founder Steve Jobs is reported as saying.
While there is some truth in Jobs’ statement – customers don’t always know what products they’ll use and how they’ll use them – successful entrepreneurs have a good grasp on the problems that their clients face and develop solutions to meet their needs.

3. Understand and Articulate Why Their Product/Service Is Better

A company could have the best product or service, but it won’t do anyone any good if the company is unable to persuade anyone to try it. Communicating product benefits can break down at two main points.
The first point is a lack of understanding why people like the product or service. If the majority of customers buy a product for X but the company believes that Y is what gets the product off the shelf and promotes it, then the business is focused on communicating the wrong benefit.
Management guru Peter Drucker once said, “The buyer rarely buys what the seller thinks he is selling.”  Know “why” your clients are buying.
The next aspect of this is communication itself, which can’t be overvalued. Think about a recent conflict at work. The source of a problem with a colleague can often be traced back to poor communication or a simple misunderstanding. The same thing can happen when companies attempt to communicate with customers – things can get lost in translation.
Communicating how and why a product will benefit a prospect is key to running a thriving business.

4. Strive To Improve

Since successful entrepreneurs know that their companies must constantly improve their offerings, they also know that they can always better themselves, as can their employees.
These CEOs value education in every form – articles, podcasts, Google hangouts, conferences, etc. They help their employees elevate their skillsets and also focus on improving their weaknesses.
The thing about successful entrepreneurs is that they’re never content – they’ve always got an eye on tomorrow and how they need to improve to continue to be prosperous. Encourage your employees to grow and learn on a daily basis. You will reap the rewards in the long term.

5. Create A Profitable Business

Earning more money that you spend is a simple concept, but it’s one that needs to be addressed. Some business owners can have a solid grasp on the first four concepts, but struggle to make their idea work financially.
If you can’t figure out a way to take in more money than you spend, then a fabulous product and superior customer service skills won’t matter. Because there won’t be a business.
Of course, a new venture may lose money initially. Experts suggest that a new company should budget to lose money for the first 2-3 years. However, if you are spending more than you make in Year 4, you need to reassess your business model.

Stressful Workplace Environments

An important factor in workplace environment is to avoid stress to the employees. Businesses like Jeff Asherbranner-Sales Consulting do everything they can to avoid stressful work environment.

If you have a cruel boss or rotten co-workers, beware. It may not be just your job that's on the line.

Clearly, a work environment that includes insults, back stabbing and belittling can erode an employee's morale. What's less understood is that such a toxic work atmosphere can also lead to deteriorating health. At WebMD, we talked to the experts to find out what it is about negative work relationships that can cause so much stress, how our bodies react to chronic workplace stress, and what it takes to find relief.

A Need to Be Heard

Feeling trapped in a workplace that isn't fair can actually increase your risk for coronary heart disease (CHD), a leading cause of death in the U.S. In a two-part landmark Finnish study conducted between 1985 and 1990, researchers surveyed more than 6,000 male British civil servants -- without presence of CHD -- regarding how fair, or unfair, they perceived their employers. Subjects who reported a high level of justice at work were 30% less likely to develop CHD than workers who consistently experienced injustice at work.

Just how did study participants define "justice" in the workplace? Those who felt their bosses considered their viewpoints, treated them truthfully, and included them in decision-making processes said they worked in "just" workplaces.

The results of the study show what many experts say: Feeling like you haven't been heard ranks as the most stressful aspect of interpersonal work relationships. "It's a helplessness that comes when employees feel like they've expressed themselves and been discounted, or someone hasn't taken the time to listen to them," says psychologist Carol Kauffman, PhD, an assistant professor at Harvard Medical School's department of psychiatry.

Others agree. "The workplace needs to feel meaningful. If you feel like you're not respected, that your opinion isn't meaningful, you're at an increased risk of heart disease," says Bruce Rabin, MD, PhD, a professor of pathology and psychiatry at University of Pittsburgh Medical Center. On the flip side, Rabin tells WebMD, "Feeling a part of the workplace is a meaningful buffer to the health effects of stress.

Reacting to Co-Workers

How workers react to negative interpersonal relationships in the workplace, be it passive-aggressive co-workers or disgruntled bosses, also has a dramatic impact on subsequent stress levels.

"Some people are more prone to stress reactions. They're likely to be people who have difficulty managing on a day-to-day basis. They may not have effective problem-solving skills, or be predisposed to high levels of anxiety and uncertainty," says social worker Len Tuzman, DSW, an expert on stress management. This is particularly true for employees that Tuzman calls "catastrophizers" -- those who blow a situation out of proportion until it becomes a major calamity.

Just how great a toll does workplace stress take on employees' health? While it's impossible to tease out every illness and adverse health effect that began as a reaction to stress, Minnesota-based health management company StayWell compared the costs of stress with 10 other common health risk factors -- among more than 46,000 employees of both private- and public-sector companies. The risk factors included tobacco and alcohol use, overweight, high blood pressure, and high cholesterol. Cumulatively, these 11 modifiable health risk factors were found to comprise 25% of companies' total health care expenditures. The most costly risk factor? Stress.

This is why businesses like Jeff Asherbranner-Sales Consulting and others strive to avoid putting their employees in what could be considered a stressful work environment.

All information presented courtesy of www.Webmd.com

Positive Workplace Environment

Jeff Asherbranner and Positive Work Environments

Our work environment encompasses more than the employee lounge, office area and lobby. Policies, resources, professional relationships and company culture also fashion the environment in which we work. Author and University of Virginia Professor Scott A. Snell, in the book, “Managing Human Resources,” defines a positive environment in the workplace as an atmosphere of employee enthusiasm that improves organization performance. Workers reap social, health and personal benefits from a positive atmosphere at their place of employment. Organizations that fail to foster a positive environment for employees risk hampering their ability to succeed. Jeffery Asherbranner believes firmly that a positive workplace environment is important to any company.

Employee Benefits

In her book, "Happiness at Work: Maximizing Your Psychological Capital for Success," Jessica Pryce-Jones notes that we spend more than a decade of our lives -- 90,000 hours -- at work. Jobs fulfill our need to belong and give us a sense of identity. The quality of our association with work depends on the quality of our relationships with colleagues, supervisors and clients as well as company culture. When those relationships and the environment in which we interact are positive, we feel valued and respected. We take pride in what we do, perform better and care about our employer’s future. We become engaged: connected to the organization, results, customers and coworkers. Our professional contentment spills over to our personal lives.

Adverse Consequences of a Negative Work Environment

A negative work environment has career and health consequences for employees. An employee's less-than-exemplary job performance resulting from frustration with bureaucracy, a bad boss, 70-hour-a-week work culture, coworker conflicts and hostility raises fears of dismissal, stress and unhappiness. Leaving a negative job situation carries economic uncertainty and interrupts a chosen career path. According to a 2008 study published in the International Journal on Disability and Human Development, negative work environments lead to insomnia, anxiety and depression.

Employer Benefits

The agency overseeing the federal performance evaluation system, U.S. Merit Systems Protection Board, notes that profitability, productivity, low turnover, an excellent safety record and customer satisfaction result from employee engagement created by a positive work environment. Engaged workers create a 20 percent increase in productivity and are nearly 90 percent more likely to stay with their employers such as Jeff Asherbranner, according to a Corporate Executive Board study cited in Snell's "Managing Human Resources" textbook. Organizations with a positive workplace also experience fewer Equal Employment Opportunity complaints and lower absenteeism.

Organizational Repercussions

Problems stemming from a negative employment atmosphere feed upon each other to the detriment of the entire organization. Attendance issues -- call-offs, lateness, leaving early -- lower productivity and poison morale. "Presenteeism," defined as reduced productivity while on the clock, leads to disengaged employees making errors due to their lack of concentration and motivation. Customer service suffers when unhappy workers cannot put on a happy face. Innovation and creativity lose their competitive advantage when disengaged researchers and product developers lose interest. As disillusioned employees leave, management loses credibility which tarnishes the organization's reputation and causes recruitment trouble. In an organization that keeps a positive environment such as Jeff-Asherbranner-Sales Consulting is an all around better business.

All information presented on this page is courtesy of http://work.chron.com/importance-positive-environment-workplace-3008.html.

To read more about Jeffery Asherbranner check out his website @ www.jeffasherbranner.net

Is Pissed Consumer Hurting Business Owners?

How Is Pissed Consumer Negatively Impacting People Like Jeff Asherbranner?

For Many Businesses, Pissedconsumer.com is Negatively Affecting Online Reputation Management Strategies by Dominating Google SERPs. Is Pissedconsumer.com a Legit Customer Review Website or Blackhat SEO Linkfarm?

If you do any sort of SEO (or PPC) work, you are probably familiar with www.pissedconsumer.com. Despite containing very little useful or valuable information, it has dominated Google’s search engine results pages since 2008. Sure, the site hosts tons of experiences and opinions from previous customers for almost every national brand in America, but is the content actually valuable?  Pissed Consumer hosts subdomain pages for countless companies, from Taco Bell to Best Buy, and everywhere in between.
So what are the true intentions of pissedcosumer? Some folks feel it is a valuable resource of finding out past experiences from widely known companies. Others feel that the entire site is nothing more than a giant link farm containing countless sub domains interlinking between one another.
At TriMark Solutions, one of our largest clients is a nationally franchised company, serving over 200 locations across the country. When the name brand of this company is searched, pissed consumer shows up 3rd!? How could this be possible when our client has so few actual posts on pissed consumer?

So what is pissed consumer doing to create such high rankings in Google?

• Interlinking between pages and domains. Because pissed consumer has SO MANY sub domains (your-company.pissedconsumer.com), they are able to internally link back and forth, creating a huge interwoven web of sites.
• Constantly adding new content. Despite the fact that 75% of posts on pissedconsumer are people badmouthing other posters or posting otherwise generally useless content, the constant barrage of new posts are seen by search engines as “fresh content”. This was literally the first post I clicked on from the Target Department Store, and it is utterly worthless to anyone looking for an authentic Target Review: http://target.pissedconsumer.com/nice-try-but-a-forgery-20100614185777.html. I hate linking to this site, but people need to understand the sheer volume of useless content that Google is constantly indexing.
• Targeting High Volume Brands as Keyword Searches. By constantly creating sub domains containing brand names such as K-Mart, Target, and McDonalds, pissed consumer is intentionally targeting (and optimizing) for those high volume keywords. If this wasn’t done on such a large, spammy scale, if may actually be considered white (or at least gray) hat.
So now that we know what pissedconsumer is doing “right” to build and keep such high ranks, what are they doing that could be interpreted as blackhat?
• Ignoring spam posts. Spend 2 minutes on the site and you will quickly discover that there are countless spammy comments posted on each review. Many are unrelated to the original post, are posted multiple times, or are identical copies of comments posted on other company reviews.
• Allowing people to post under different profiles. Essentially, there is no way to determine which posts are real and which are fake. Users are allowed to created unlimited names and post under each one. Someone could theoretically have an entire conversation or argument with themselves using different names. This decreases the likelihood that all content will be quality and useful to websurfers who are looking for actual legitimate reviews.
• Not deleting useless posts. Whether a post is submitted 4 times or simply consists of swear words and name calling, pissedconsumer allows it. Because these types of reviews and comments are in no way, shape, or from useful to the end user, you would think Google would realize that pissedcomsumer may not deserve the rankings it has.
• Having essentially 0 real content on the site. 99.999999% of all content on pissedconsumer.com consists of user reviews and comments. This sounds positive, but they are not moderated, and often not valuable in any way. Pissedconsumer simply relies on user driven content to constantly get reindexed into search engines, and continue to improve search results.

How is pissedconsumer negatively effecting online reputations for businesses and people like Jeffery Asherbranner?

Unfortunately for many small and medium (and even some large) sized companies, pissedconsumer.com is dominating search engine results. When a potential customer types in a company’s brand name and the 3rd result is a pissed consumer spot, they are often very likely to read these negative reviews, and not purchase from the company.
Many small business owners feel like pissedconsumer (and similar sites) are literally destroying their business by unfairly monopolizing the SERPs for their specific company brand name.

For many people like Jeff Asherbranner the case of online reputation management has become a never ending war of knocking down false negative reviews in an effort to keep one’s reputation positive. Sites known for fraud such as: Pissed Consumer, Rip-Off Report along with many others have irreparably damaged the reputations of many an honest businessman. Unfortunately it seems that until there is a way of taking fraudulent information off of the web the only way to keep a positive image online is to constantly monitor and improves one’s own reputation.

Information presented on page courtesy of http://www.trimarksolutions.com/inside/internet-marketing/how-is-pissedconsumer-com-unfairly-affecting-your-companys-online-reputation/

Is Online Reputation Important

Why is Online Reputation Important to people like Jeff Asherbranner?

                                                                                                                                                                                               

Reputation management is a hot topic at the moment as recent articles covered by the Guardian and the Telegraph highlight the importance of controlling business and individual’s online reputation. The reputation and image of any business is significantly important to the success of the company due to the impact this can have upon sales. In recent years the use of the internet has exploded as more and more people share their opinions and experiences online. The increased use of social media sites such as Facebook and Twitter and review sites such as Trip Advisor have created a platform for users to share positive and negative experiences online.

Many businesses have been quick to harness the potential of social media sites to promote positive images of their businesses online, however reputations can quickly be ruined by only a few negative reviews. This has led to many businesses to understand the importance of reputation management. Many businesses and individuals use the internet on a frequent basis; however until recently very few have stopped to consider the impact which their opinions could have upon their personal relationships, job prospects or their businesses. Bad publicity can be very damaging for individuals and businesses however until recently any negative publicity could quickly be forgotten. The growth of the internet as a method of communication has created new problems as information shared online is much more permanent. To ensure that individuals and businesses have a positive digital footprint it has become much more important to consistently portray a positive online reputation. A bad review, critical blog post, unflattering link or an out of control rant from an ex-employee  which shows on the first page of Google search results can have devastating effects for a business, as this can cause click-through rates to plummet and business sales to drop and can often affect search results for years to come.

Businesses and individuals are beginning to consider reputation management companies to control their digital footprint and remove negative online impressions due to negative comments by ex-girlfriends, negative court cases and confusion with similar search terms which can in some cases portray unfair or outdated reflections. Google’s search algorithm can often portray certain websites to be more relevant than they are. Some industries have been badly affected by negative online reputations, in 2008 after the financial meltdown apparently some top bankers were paying over $10 000 a month to ensure that their digital footprints remained positive. Eric Schmidt the executive chairman of Google has predicted that in the future prominent individuals will employ an identity or reputation manager to maintain their online image.

94% of people never click on a link past the first page meaning that it is important to ensure that the search results on the first page of search engines is positive. It is possible to get negative content removed from sites and search engines however this can often be difficult and may need to be significantly defamatory to be removed; this is why many people hire reputation management companies to help with this. Reputation management companies use many techniques to affect Google search results such as reverse SEO which improves results by pushing negative pages further down the search results and push positive or neutral results higher up the page.

In the Case of Jeffery Asherbranner and many others…

For many people the case of online reputation management has become a never ending war of knocking down false negative reviews in an effort to keep one’s reputation positive. Sites known for fraud such as: Pissed Consumer, Rip-Off Report along with many others have irreparably damaged the reputations of many an honest businessman. Unfortunately it seems that until there is a way of taking fraudulent information off of the web the only way to keep a positive image online is to constantly monitor and improves one’s own reputation.

Information presented on page courtesy of http://www.socialnomics.net/2013/08/21/reputation-management-is-becoming-increasingly-important-for-businesses-individuals/

Jeff Asherbranner-Sales Consulting

Jeff Asherbranner-Sales Consulting in Redlands, CA is committed to helping customers in any way possible. Check out http://www.yelp.com/biz/jeff-asherbranner-sales-consulting-redlands for more info.

What does a “Sales Consultant Do?” or in this case what is it that

“Jeff Asherbranner” does?

A sales consultant, like Jeffery Asherbranner, is a person who provides analysis and training to help a business improve its sales. Some people also use this term interchangeably with that of sales associate or salesperson, a person who sells things to other people. The training and responsibilities of a sales consultant depends on the type of consultant: one who advises businesses and other salespeople often has years of experience and training, while one who sells products may not need much training at all to start with. The work environment for both of these careers is generally fast-paced and involves a lot of interaction with people.

Salespeople Vs. Sales Consulting

Salesperson

Duties

Retail sales consultants represent a company's products or services in order to obtain new customers and to secure existing clients. Their exact responsibilities depend on the products or services with which they work, but generally speaking, they are responsible for making sure that a certain amount of product is sold to customers within a certain period of time. They may do this in person, as in the case of retail sales staff, or by managing a team of junior salespeople, as in the case of a regional manager. Many salespeople also do follow-up work with clients, to make sure that they remain satisfied and will come back for repeat sales.

Training

In most cases, it is less important that a salesperson is highly educated than that he or she is experienced in the field, or is willing to put in the time to gain the necessary experience. A successful sales consultant in the auto industry, for example, would have a clear understanding of how to communicate with both clients and business partners, such as vendors and suppliers. Earning an undergraduate degree in college is not necessary to work in this position, as many places provide on the job training for their sales staff.
Despite this, many aspiring sales consultants do take courses in subjects such as management, finance, and business writing at local or online schools. Once employed, many salespeople also participate in ongoing education to keep up to date with the latest selling techniques and sales-related technology. Those in specific industries, like real estate or insurance, may need to get certification from governing bodies before being able to work, but this varies regionally.

Work Environment and Skill Set

Salespeople may work 9 to 5 jobs, but may also have to work weekends and holidays, depending on the area of sales they're involved in. For instance, retail workers often work extra hours during the holidays because of increased shopping. Any salesperson needs to be articulate, good with people, and able to educate a person about a product in a short amount of time. It's also important to be thick-skinned in this industry, and to not take rejection personally. Those who supervise junior staff also need to be able to motivate others, advise them as to good selling techniques, and make clear and comprehensive reports to senior staff about his or her division's performance.

Sales Consultant

 

Duties

A sales consultant looks at a business' sales structure and performance, analyzes how well it works, and gives the business advice on how to improve. He or she generally goes through the different aspects of a business to determine how it makes its money, and then helps the business owner understand how the sales department plays into that. Many also provide auxiliary services, like researching markets and competitor organizations or helping client businesses implement online interfaces for clients and data management systems for employees. Some also provide training to sales staff, and they may speak at trade shows or hold corporate events to train and inspire salespeople.

Training

Generally speaking, sales consultants have a lot of experience working as salespeople as well as some educational background in business analytics, IT, or marketing, depending on their speciality. The training for those in this position varies widely, as some work for consulting firms, others own their own consulting firms, and some work individually. Consulting firms often have set minimums of experience or education that they require before they will hire someone, while individual consultants may have lots of sales experience, but no formal education training. Regardless of their initial training, sales consultants often take ongoing education courses to make sure that they are up to date with the state of the market and trends in selling.

Work Environment and Skill Set

The work environment for a sales consultant is often more office-based than for a salesperson, but they spend a lot of time visiting client businesses to observe their sales performance and process as well. Those who work for firms may work more regular hours than those who work individually, but this depends on the firm and the individual worker's preferences. Like salespeople, consultants need to be very good with people, as they often work directly with business owners. They need to be very analytical and quick to spot patterns and errors in a sales process. Consultants also need to be creative: since they work with so many different types of sales processes, they need to be able to come up with solutions that are tailored to individual businesses' problems.

Information presented on page courtesy of http://www.wisegeek.com/what-is-a-sales-consultant.htm